Sony India Launches ULT POWER SOUND Series: A New Era of Audio Experience

New Delhi, India, July 5: Sony India has unveiled the ULT POWER SOUND® series, a new lineup of wireless speakers and noise-cancelling headphones designed to deliver an immersive audio experience. This series aims to cater to music enthusiasts by offering powerful, deep sound that mimics the front-row concert experience. The range includes wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless noise-cancelling headphones ULT WEAR. Each model features the ULT button, which enhances sound quality through two distinct modes.

Historical Context

Sony Corporation, a global leader in electronics, has a rich history of innovation in audio technology. Founded in 1946, Sony has consistently pushed the boundaries of sound quality and user experience. The introduction of the ULT POWER SOUND series continues this legacy, offering advanced features that reflect Sony’s commitment to excellence in audio engineering.

Product Highlights

1. ULT TOWER 10:

   • Massive Bass and 360° Party Sound: Delivers powerful bass and sound that fills the room.
   • 360° Party Light: Synchronizes with music to create a vibrant party atmosphere.
   • Sound Field Optimisation: Automatically adjusts sound settings for clarity.
   • Karaoke, Guitar, and TV Sound Booster: Includes a wireless mic and options for guitar input and TV sound enhancement.

2. ULT FIELD 7:

   • Punchy Bass and Expressive Lighting: Portable with waterproof and dustproof construction.
   • Long Battery Life: Up to 30 hours of playtime with quick charging capabilities.
   • Karaoke and Guitar Input: Features for singing and playing guitar on the go.

3. ULT FIELD 1:

   • Compact and Portable: Enhanced bass in a shockproof, waterproof, and dustproof design.
   • Multi-Way Strap: Easy to carry with up to 12 hours of battery life.

4. ULT WEAR Headphones:

   • Exceptional Bass and Noise Cancelling: Features Sony’s Integrated Processor V1 for superior sound and noise cancellation.
   • User-Friendly Features: Sensor-based music control, multipoint Bluetooth connection, and long battery life.

Availability and Pricing

The ULT POWER SOUND series will be available from May 27, 2024, across Sony retail stores, major electronic stores, and e-commerce websites in India. Special cashback offers are available for select models through specific credit cards.

Summary in Bullet Points

• Launch Date: July 5, 2023
• Products: ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, ULT WEAR Headphones
• Key Features:
  • ULT button for enhanced sound modes
  • Waterproof, dustproof, and shockproof designs
  • Long battery life with quick charging
  • Karaoke and guitar input options
  • Advanced noise-cancelling technology in headphones
• Availability: From May 27, 2024, in India
• Special Offers: Cashback on ULT TOWER 10 and ULT FIELD 7 with select credit cards

This new series from Sony continues the company’s tradition of innovation in audio technology, offering products that cater to the needs of modern music lovers.