Dyson Launches Airstrait Straightener in India at Rs 45,900

Dyson has introduced its innovative Airstrait straightener in India, priced at Rs 45,900. This latest addition to Dyson’s hair care lineup aims to revolutionize hair straightening by using air instead of traditional hot plates, thereby minimizing heat damage.

Historical Context

Dyson, a British technology company founded by James Dyson in 1991, has a history of pioneering advanced technologies in household appliances. Known for its vacuum cleaners, air purifiers, and hair care products, Dyson has consistently focused on innovation and user-centric design. The Airstrait straightener is a continuation of this legacy, leveraging Dyson’s expertise in airflow technology, which has been honed over the past 25 years.

Key Features and Technology

• Innovative Air Blades: Unlike traditional straighteners that use hot plates, the Airstrait employs high-pressure air blades to dry and straighten hair simultaneously. This method reduces heat damage and maintains the hair’s natural strength and shine.

• Dyson’s Hyperdymium Motor: The device is powered by Dyson’s Hyperdymium motor, which generates the necessary airflow to achieve the desired styling effect.

• Intelligent Heat Control: The Airstrait features glass bead thermistors that measure airflow temperature up to 16 times per second. This data is processed to regulate the heating element, ensuring the temperature stays within a safe range to prevent heat damage.

• Styling Modes: The straightener offers two primary modes—‘Wet’ and ‘Dry’—along with a ‘Cool’ mode to set the style. The Wet mode provides three heat settings: <80°C (175°F), 100°C (212°F), and 115°C (239°F). The Dry mode offers settings of <100°C (212°F) and 130°C (266°F), with a top-up “boost” mode at 130°C.

• User-Friendly Design: Users can control airflow speed with low and high flow settings and can also use a cold shot and root drying mode.

Availability

The Dyson Airstrait straightener is available in two color options: Prussian Blue/Rich Copper and Bright Nickel/Rich Copper. Interested buyers can purchase the device from Dyson demo stores, online at dyson.in, or via the MyDyson app.

Summary

• Product Launch: Dyson Airstrait straightener launched in India at Rs 45,900.
• Technology: Uses high-pressure air blades instead of hot plates to reduce heat damage.
• Motor: Powered by Dyson’s Hyperdymium motor.
• Heat Control: Features intelligent heat control with glass bead thermistors.
• Styling Modes: Offers ‘Wet’, ‘Dry’, and ‘Cool’ modes with various heat settings.
• Availability: Available in two color options and can be purchased from Dyson demo stores, online, or via the MyDyson app.

This innovative product is designed to cater to various Indian hair types, providing a natural straight style while maintaining hair health.