Sony Bravia 7 Mini LED Series Launched in India, Starting at Rs 1,82,990

Sony India has introduced its new Bravia 7 series in the country. This series aims to bring a cinematic experience right into your home, featuring advanced technologies for realistic visuals and immersive sound. The Bravia 7 series is equipped with the Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology, all working together to produce stunning images. This processor mimics human perception, making movies and shows appear more lifelike. It also includes Studio Calibrated modes and IMAX Enhanced certification, ensuring you see content as intended by its creators. The Prime Video Calibrated Mode optimizes picture quality for films, series, and live sports, automatically adjusting settings for the best viewing experience.

Sony Bravia 7 Mini LED Series: Price and Availability

The Bravia 7 series will be available starting July 1, 2024, with the following models and prices:

• K-55XR70: Rs 1,82,990
• K-65XR70: Rs 2,29,990
• K-75XR70: Price to be announced

These models can be purchased at Sony Centers, major electronic stores, and online platforms across India.

Sony Bravia 7 Mini LED Series: Specifications and Features

The Bravia 7 series comes in three sizes: 55 inches, 65 inches, and 75 inches. With the XR Contrast Booster and Mini LED panel, the TV enhances image depth and detail, offering deeper blacks and brighter whites. The XR Triluminos Pro technology displays a wider range of colors, making every hue and shade look natural and precise. XR Clear Image technology ensures that fast-moving scenes remain sharp and clear, ideal for action-packed movies and sports.

In terms of audio, the Bravia 7 series excels with Acoustic Multi-Audio technology and XR Sound Positioning, aligning sound with on-screen action for a more immersive experience. XR Surround offers 3D surround sound, turning even 2ch and 5.1ch audio into immersive 5.1.2ch sound. Additionally, Dolby Vision and Dolby Atmos technologies enhance HDR content and provide multi-dimensional sound.

Gamers will find the Bravia 7 series particularly appealing. It is optimized for PlayStation 5 with Auto HDR Tone Mapping and Auto Low Latency Mode (ALLM), ensuring smooth and responsive gameplay. The Game Menu allows easy access to gaming settings, and features like Black Equalizer and customizable crosshairs enhance the gaming experience.

The Bravia 7 series also offers a smart experience powered by Google TV, providing access to over 400,000 movies and TV episodes, and 10,000 apps and games. Voice control and integration with Apple AirPlay2 and HomeKit ensure seamless connectivity with your devices. The Bravia CAM accessory, sold separately, further enhances the viewing experience with gesture controls and video call capabilities via Google Meet.

The One Slate design of the Bravia 7 series merges the screen and bezel into a single unit, offering a sleek and sophisticated look. Sony is committed to environmental sustainability, using recycled materials and energy-efficient technologies. The Eco Remote is made from 79.7 percent recycled plastic, and the TV’s design minimizes power consumption while maximizing brightness.