LG Unveils 2024 Soundbar Lineup with Dolby Atmos, AI Room Calibration, and WOW Synergy

LG has introduced its new range of soundbars for 2024 in India. The lineup includes models SQ75TR, SG10Y, SQ70TY, S77TY, and S65TR, and will be available in Indian markets starting July, with prices beginning at INR 29,990. According to the company, these soundbars are designed to work perfectly with LG TVs, providing better audio quality and immersive sound experiences.

The new soundbars come with key features like Dolby Atmos and DTS:X support, which offer a surround sound experience that can turn your living room into a home theater. One of the standout features is WOW Synergy, which optimizes audio channels between the soundbar and LG TV, creating a larger soundstage with better depth and height. The Triple Level Spatial Sound technology uses a 3D engine to analyze channels, delivering realistic sound with a strong sense of space.

Another important feature is AI Room Calibration, which examines the room’s acoustics and adjusts the settings accordingly. This feature now also calibrates rear surround speakers. The WOWCAST technology allows for a wireless connection between the SG10TY model and LG TVs, ensuring top-notch sound quality even with Dolby Atmos content.

The flagship SG10TY model is designed to go well with LG’s premium OLED TVs, offering a wireless home entertainment setup without visible cables. It also supports high-quality audio streaming from platforms like Tidal Connect and Spotify Connect.

For those who own QNED TVs, LG has introduced the S70TY model, which features the industry’s first center up-firing speaker for better voice clarity. A special bracket allows for flexible placement options without needing to drill into walls.

Young Hwan Jung, Director of Home Entertainment at LG Electronics India, highlighted the company’s focus on innovation and bringing high-quality audio features to more consumers. He said, “These soundbars represent our commitment to innovation and our promise to deliver the best in audio technology to Indian homes.”