Samsung Galaxy S24’s Mixed Reality Print Ad Celebrates Indian Diversity

Cheil India has launched a groundbreaking print ad campaign for the AI-powered Samsung Galaxy S24 series, merging the physical and digital realms. This campaign aims to revolutionize traditional advertising by using mixed reality technology to highlight the ‘Circle-to-search’ feature.

The campaign is featured in prominent newspapers like The Times of India and Hindustan Times, offering readers an interactive experience with the new smartphone feature. By scanning a QR code on the print ad with any smartphone, readers are transported into an engaging world where the ‘Circle-to-search’ functionality is showcased.

Cheil India stated that this innovative approach not only emphasizes the unique feature of the Samsung Galaxy S24 but also sets a new standard for future advertising. The campaign’s blend of technology and creativity seeks to engage users more deeply, making them an active part of the brand’s narrative.

The campaign smartly uses mixed reality technology to demonstrate the Samsung S24’s ‘Circle-to-search’ feature. When users interact with the ad, they embark on a virtual tour of India’s cultural landmarks simply by drawing a circle on their smartphone.

This lively animated campaign brings India’s diverse stories to life, allowing readers to explore the country’s rich heritage in vibrant detail while discovering the new smartphone feature. Targeted at premium customers, the interactive campaign offers a hands-on experience through gamified visual storytelling, encouraging users to explore the smartphone’s capabilities and leaving them with memorable experiences. This is a double win for Cheil India and Samsung.

Credit List

• Chief Operating Officer: Sanjeev Jasani
• Chief Creative Officer: Vikash Chemjong
• Campaign Director: Kapshin Cho
• National Head, Cheil India - Samsung Business: Mandeep Sharma
• Chief Strategy Officer: Sourav Ray
• Executive Creative Director: Kaushik Datta
• HOD Flagship Business: Saksham Kohli
• Account Management Team: Rohit Singh Negi, Shobhit Choudhary
• Creative Team: Hardik Trivedi, Gauri Bhardwaj, Akshay Verma, Ankit Chugh, Arka
• Strategy Team: Kunal Ghosh
• Film Producer: Revati Ahuja
• Studio NXT (Production House): Chiranjeeb Dey (Head), Aakash Simlai (Director), Charu Singhal Gupta (Assistant Director), Siddharth Singh (Producer), Subhash Patil (DOP)